Innovation

Digital Innovations Airlines Need for the New Normal

The global pandemic pretty much upended almost every industry and sector of modern society. And while the pandemic’s effect on the world is pretty substantial, it’s safe to say that airlines may face the fallout from this for years to come. Air travel will likely continue to be affected even as the world approaches a state of normalcy. This means that airlines will have to make significant changes in order to thrive and survive in…

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How New Technologies Are Disrupting Incumbent Industries

As Millenials and Gen Z— generations that grew up with technology—saturate the job market, they are using new technologies to innovate stagnant industries. Technology is at the center of these innovations, and entrepreneurs build businesses in industries that already have distinct leaders. Entrepreneurs know an up-to-date business plan, direct-to-consumer products, and software as a service (SaaS) disrupt businesses that rely on distribution networks and deals for shelf space in retail stores. Innovations can happen to…

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Implementing Master Data Management Systems — 5 Lessons I Learned!

I think I’m not exaggerating when saying that Master Data Management Systems (MDS) have a boring image. No fancy user interface, no AI, no nothing. Not sexy at all. And I’m not exaggerating when stating that many Master Data Management Systems projects last much longer than expected, don’t achieve set goals, or fail completely. Master Data Management Systems — A Greek Tragedy! Personally, I think this is a tragedy. Although Master Data Management Systems are…

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15 Most Essential Social Media KPIs You Must Track!

Social media key performance indicators (KPIs) should reflect an essential part of your social media strategy. They rationalize the success of your social media activities. Moreover, social media KPIs help to monitor whether you are reaching your defined goals or not. Unfortunately, many companies —still— track the wrong social media KPIs. Very often they solely look at the number of followers and meanwhile miss other important performance figures. This —most often— happens because companies are…

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10 Innovation Podcasts You Must Listen To In 2020!

Podcasts are constantly becoming an essential source of insights, knowledge, inspiration — and also thoughts about innovation. Moreover, the number of people listening to podcasts on Spotify, Apple Podcasts, or Google Podcasts is steadily increasing. In the United States alone, approximately 100 million people listen to podcasts. And that number is expected to grow to 160 million by 2023. However, since more and more people and companies consider podcasts as an adequate tool to reach…

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Why Your Employee Motivation Strategy Doesn’t Work & How To Solve It!

Employee motivation and a proper employee motivation strategy is probably a company’s biggest asset. A highly motivated team that’s ready to rock’n’roll can outperform competitors that seem unbeatable on a fact sheet. Money, market position, or brand — that are all crucial factors indeed. But nothing comes close to motivation.  And I know, I’m not telling you something new. Actually, it’s been the same story for centuries. Accordingly, companies invested heavily in creating an employee…

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Attention Is The Key To Corporate Communication!

I recently stumbled upon an article that talks about the key to corporate communication. Although from 2017 and not that lengthy, the text, that was published on DigitalSignageToday.com, attracted many people on social networks. And I have to say that the headline caught my attention. Not because I was curious but because I thought this is nonsense. So what’s this article about? The article’s key statement is that “Strategy, not content is the key to…

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How To Improve Employee Engagement — A 5 Steps Approach

With COVID-19 impacting many businesses and particularly their processes and organization, many companies face new challenges. First and foremost, many companies have to adapt to lockdowns, remote working, and new working models. Accordingly, the question “how to improve employee engagement” during the pandemic and post-COVID times drives many managers. Apparently, employee engagement is probably an area where we can witness a massive cultural shift. Tools and processes that had worked in pre-COVID times are simply…

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Strategy Talk: The ROI Of Employee Communication.

This blog post is a summary of an interview I gave about Employee Communication Strategy. What’s contained? Thoughts on the growing relevance of employee communication and how it has to change. Additionally, I touch the aspect of the business case behind employee communication. Interviewer: Many blog posts, podcasts, and videos you published recently cover the topic of employee or corporate communication. Why do you focus on that topic so heavily? Benjamin: There’s not one single…

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Employee Communication — It’s Not About The Manager. A Very Personal Story.

With today’s blog post, I want to share a story about employee communication. But actually, it is much more. It is a story about employee communication but also about the “new normal.” And a story about why employee communication is so critical in tomorrow’s world. Employee Communication — A Personal Story So let me give you a little bit of backstory first. I had a meeting with a manager from a large company — let’s…

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What Is Employee Communication — A Reframed Definition!

Employee communication rapidly jumped back on the agenda of many companies in March 2020. Lockdowns, remote work, and a super-dynamic situation —caused by COVID-19— forced companies to dig deeper into the topic. And even the search phrase “what is employee communication” climbed rapidly in Google Statistics. Many Answers To The Question “What Is Employee Communication” Are A Relict Of The Last Century The problem is that most of the definitions and explanations are a relict…

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12 Secret Tips For Effective Employee Communication

With Corona impacting businesses all over the world, effective employee communication has become a huge competitive differentiator. Lockdowns, remote work, and the super-dynamic situation force enterprises to elaborate on new ways of effective communication channels. 

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7 Reasons Why Master Data Management Is So Important!

Today we are writing history. Once and for all, we will answer the question of why Master Data Management is that important. And let me be frank. Master Data Management is a topic with a bad reputation. Boring, unsexy, not needed are just a few things people tell me when we discuss Master Data Management. However, if you are dealing with that topic, this grey image can be a massive advantage. Because, besides considered as…

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7 Strategies That Radically Rethink Corporate Communication

I genuinely believe that it is time to rethink (internal) corporate communication radically. I know you may say, “wait, wait, wait — we’re doing quite good with our current strategies. No need to change anything.” But let me tell you: The world has changed during the last years. And I’m not talking about the recent pandemic crisis. I’m talking about the way we consume information and communicate. Social media and content platforms have changed our…

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Content Management — What Companies Must Learn From Social Media

What’s the first thing that comes to your mind when you think about social media in a business context? I guess it’s sales and marketing, right? Indeed, the number of people who mention Enterprise Content Management is super low. Probably the amount of people is equal to the polar bear population in the Antarctic. Actually, this isn’t surprising since today’s social media platforms offer limitless possibilities for sales and marketing. Nevertheless, I think companies have…

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Business Intelligence Software — 4 Essential Smartwatch Rules!

Smartwatches are one of the most important trends of the next years. Moreover, smartwatches are continuously becoming an essential part of many people’s life. As mobiles did 15 years ago, we are currently witnessing the advent of smartwatches. That’s it why it totally makes sense to think about bringing business intelligence software to the smartwatch. However, smartwatches are special. Accordingly, it needs new ideas and concepts to make the most out of your business intelligence…

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Business Intelligence 2020 — 3 Essential, Practical Technological KPI Trends

The world of business intelligence and KPIs in particular is super fascinating to me. Especially when it comes to trends, I could spend days and nights discussing with my team what’s going to be hot in the future. Indeed, both business intelligence and KPIs are a huge field with various emerging trends. That’s why we picked out one specific area for this blog post. We want to focus on upcoming technological trends that —from our…

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KPI Dashboard — 3 Surprising Use Cases You’ve Never Thought About!

Let’s agree on the facts first: The primary use case of a KPI dashboard is about visualizing information and KPIs. Totally agree on that. However, I genuinely believe that a KPI dashboard can drive, establish, and realize additional use cases. Use cases that go beyond visualizing KPIs on a dashboard. This conviction is based on two pillars. First, on experience, I’ve gathered with setting up complex KPI dashboards with companies across the globe. Second, on…

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Enterprise Content Management — Why Attention Beats Content?

I genuinely believe that we have to change the way we discuss enterprise content management. We have to move from purely content-based to a “getting-the-attention” discussion. Let me explain that step-by-step. When talking to colleagues from companies —regardless of their business department, role, and position— everyone agrees on the fact that the technological world is changing faster than ever. Today’s Technology Is Creating Challenges We are fortunate to live in a world that offers these…

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Case Study: How Voice Assistants Will Disrupt Business Intelligence & Analytics

Identifying the next big disruptive innovation isn’t that easy. Moreover, I’m totally aware that “disrupting business intelligence and analytics” is a bold statement. However, this blog post is a huge topic that has been on my mind for many months now. To explain why I genuinely believe that voice assistants will disrupt the world of business intelligence and analytics, we have to start with a little backstory. It goes back to the acquisition of my…

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5 Essential Best Practices To Elevate Key Performance Indicators (KPI)

Boosting your Key Performance Indicators (KPIs) with new ideas and best practices seems never like the wrong idea. However, the current pandemic causes many companies to re-think their KPI usage.  Some companies are forced to establish new KPIs. Others have to completely re-think their KPI strategy. Whether you are in that situation or just want to push your KPIs to the next level — here are my top 5 best practices to improve your KPIs.…

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5 Reasons Why Airlines Have To Focus On Cloud-Computing Immediately!

Cloud computing will be a dominating topic for airlines in the upcoming months. Why’s that? Because Corona showed that times of on-premise solutions are finally over. I’d even say that airlines that focused on the cloud earlier navigated through the Coronacrisis much swifter — at least from an IT perspective. Of course, cloud computing is no new trend. However, many airlines still rely on their own data centers. On top of that, lots of airlines…

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The Next Disrupting Innovation: How Airlines Can Use Voice Assistants.

Identifying the next big disruptive innovation —for airlines or business in general— isn’t that easy. However, this blog post is a huge topic that has been on my mind for many months now. It goes back to the acquisition of my first Alexa device somewhere around late 2018. Since then, a lot happened. Almost every person I know is using some kind of voice assistant today—either an Alexa speaker, Siri from Apple, or Google products.…

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21 Must-Knows About The Most Important Airline Technology Trend

Feed-based content apps are one of the hottest airline technology developments that currently going on. Since the publication of the idea to transform KPI solutions from static dashboards to dynamic content feeds, we’ve received a lot of questions on comments.  Undoubtedly, feed-based approaches open the door to a new dimension of airline KPIs and operations content. Nonetheless, new technology creates questions. That’s why we gathered much of your feedback and provide answers to 21 of…

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