content management

Strategy Talk: What’s Wrong With Today’s Corporate Communication?

I’m super happy to share the second part of our strategy talk about internal corporate communication strategy. With this interview part, we focused on today’s shortcomings many companies have in the field of corporate communication and related strategy. However, I also provide very practical advice on how to improve. I do hope the strategy talk provides value and, as always, would love to get your feedback and opinion. Enjoy! Interviewer: Let’s directly get down to…

Read More →

Why Your Employee Motivation Strategy Doesn’t Work & How To Solve It!

Employee motivation and a proper employee motivation strategy is probably a company’s biggest asset. A highly motivated team that’s ready to rock’n’roll can outperform competitors that seem unbeatable on a fact sheet. Money, market position, or brand — that are all crucial factors indeed. But nothing comes close to motivation.  And I know, I’m not telling you something new. Actually, it’s been the same story for centuries. Accordingly, companies invested heavily in creating an employee…

Read More →

Attention Is The Key To Corporate Communication!

I recently stumbled upon an article that talks about the key to corporate communication. Although from 2017 and not that lengthy, the text, that was published on DigitalSignageToday.com, attracted many people on social networks. And I have to say that the headline caught my attention. Not because I was curious but because I thought this is nonsense. So what’s this article about? The article’s key statement is that “Strategy, not content is the key to…

Read More →

How To Improve Employee Engagement — A 5 Steps Approach

With COVID-19 impacting many businesses and particularly their processes and organization, many companies face new challenges. First and foremost, many companies have to adapt to lockdowns, remote working, and new working models. Accordingly, the question “how to improve employee engagement” during the pandemic and post-COVID times drives many managers. Apparently, employee engagement is probably an area where we can witness a massive cultural shift. Tools and processes that had worked in pre-COVID times are simply…

Read More →

What Is Employee Communication — A Reframed Definition!

Employee communication rapidly jumped back on the agenda of many companies in March 2020. Lockdowns, remote work, and a super-dynamic situation —caused by COVID-19— forced companies to dig deeper into the topic. And even the search phrase “what is employee communication” climbed rapidly in Google Statistics. Many Answers To The Question “What Is Employee Communication” Are A Relict Of The Last Century The problem is that most of the definitions and explanations are a relict…

Read More →

Employee Communication App — 9 Types Of Content You Need!

Everybody knows that there’s no way around employee communication apps anymore. Long before Corona, many companies understood the necessity of exploring new ways to distribute content with employees. Corona was the final punch. Home office, de-centralized working, and a hunger for information accelerated that progress immensely. However, that last months provide one super essential lesson learned. Employee communication apps that purely focus on communication between employees are not sufficient. On the contrary, it’s up to…

Read More →

How To Drive Employee Motivation With 1,000 Content Pieces In A Day!

Personally, I am genuinely convinced that employee motivation —still— is #1 key to a successful business. Moreover, I’m super-convinced that the combination of content management and corporate communication holds such a massive potential to drive employees’ motivation. Although totally underrated by (many) companies, I consider that as a unique possibility to create knowledge, drive efficiency, and ultimately improve a company’s performance. However, when I talk to companies about employee motivation in the context of content…

Read More →

Why Facebook Rocks And Your Business Intelligence Dashboard Sucks!

I know, the title of this blog post is a bold statement. It probably sounds kind of weird in the beginning. Moreover, I guess the first thing that comes to your mind is something like: What the heck has Facebook to do with a business intelligence (BI) dashboard? Of course, we are talking about two completely different things. Nonetheless, I firmly believe that Facebook (and of course other social media apps like Instagram, TikTok, or…

Read More →

Content Management — What Companies Must Learn From Social Media

What’s the first thing that comes to your mind when you think about social media in a business context? I guess it’s sales and marketing, right? Indeed, the number of people who mention Enterprise Content Management is super low. Probably the amount of people is equal to the polar bear population in the Antarctic. Actually, this isn’t surprising since today’s social media platforms offer limitless possibilities for sales and marketing. Nevertheless, I think companies have…

Read More →

Enterprise Content Management — Why Attention Beats Content?

I genuinely believe that we have to change the way we discuss enterprise content management. We have to move from purely content-based to a “getting-the-attention” discussion. Let me explain that step-by-step. When talking to colleagues from companies —regardless of their business department, role, and position— everyone agrees on the fact that the technological world is changing faster than ever. Today’s Technology Is Creating Challenges We are fortunate to live in a world that offers these…

Read More →

Content-At-Scale — What Airlines Can Learn From Social Media.

In my discussions about social media with airlines, most of the colleagues solely think about marketing and customer. This isn’t wrong. Especially since today’s social media channels provide limitless possibilities for these areas. However, I think airlines have to go one step further. Instead using Facebook, Twitter, and Instagram as marketing or customer communication tool they have to understand the core principle behind these platforms. Subsequently, airlines have to adapt social media concepts to their…

Read More →

Contact Us